Digital Media Head

- Regional Role

- Strong opportunities to progress your career

- Attractive Salary & Benefits

- Flexible working options

Our Client is hiring for Digital Media Head

You will be responsible for :

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimize digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Working on app store optimization.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

- Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Candidate

- You have at least 1 year experience ideally in Content Management, Digital Marketing or Brand / Product Management within Real Estate industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within App Marketing, Content Management, Employer Branding, Social Media / Viral Marketing, Content Analysis, would be a strong advantage.

- You have good knowledge of Google Analytics, Content Management Tools (Magento, WordPress, Shopify) and Campaign Management Tools (Hubspot, Mailchimp).

- You enjoy finding creative solutions to problems

- You pay strong attention to detail and deliver work that is of a high standard

- You are a strong mentor and coach who builds high performing teams

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.