Director at P.S International HR Management Consultants
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Head - Digital Marketing - Wellness (5-10 yrs)
Key Responsibilities :
- Spearheading the entire Digital Marketing activities.
- Goal - Drive traffic to the website of potential customers looking for Haircare products, with the metric being number of requests submitted and not visits.
- Product placement across all online eCommerce channels and managing Campaigns for every channel.
- Define online advertising strategy and creation of multichannel advertising campaigns
- Google SEM, Facebook (paid ads, engagement on groups) across our service offerings
- Create, manage, optimize ad spend across these in a data-driven approach
- Conversion funnel optimization based on changes in AdWords, targeting, bidding, choice of landing page, etc
- Strategizing, Planning & Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing
- Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking, and open rates/opt-outs.
- Email marketing strategies to drive higher returns.
- Developing highly effective & creative demand generation initiatives.
- Constantly innovate on channels and advertising to build a competitive differentiation around healthy hair.
- Must worked in Beauty or Hair Care space in last three years
- Min 5+ years of experience in the Digital Marketing space with a proven track record.
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