Job Description :

Purpose of Role:

a) Direct, drive and lead the Digital Marketing function to develop successful, long-term digital marketing strategies.

b) Establish and articulate a clear digital marketing vision for the organisation.

c) Ensure consistency through all digital marketing channels and provide forward-thinking ideas to build and maintain a strong web presence.

Key Responsibilities:

- Take ownership to develop and drive the objectives, strategy and execution of scalable digital marketing programs company-wide; that would meet ambitious revenue and profitability objectives. Partial accountability for P/L.

- Manage profitability (income, cost & productivity) of the Digital Channel

- Deliver the revenue and business development target

- Develop digital strategy and targeted multi-channel communication programs to successfully build profitable, long-term relationships with customers

- Demonstrates the ability to network to build long lasting vendor relationships

- Provides overall strategic direction and quality standards and is dedicated to the achievement of outstanding results with a long-term perspective

- Drive service quality, across the Digital Practice within the organisation

- Pro-actively manage expectations and quickly grasp problems, make tough decisions and implement swift action plans to ensure customer satisfaction

- Review existing programs and regularly follow through attends internal team meetings to be fully briefed

- Take the lead on issues and crisis management, media training, messaging workshops etc.

- Deliver operational excellence through adoption of best practices

- Translate strategic programs into reality

Education and Experience Mix:

a) Senior marketing professional with 12 -15 years- experience in retail or service organisation- should have domain knowledge and working experience in Digital Marketing

b) Ability to set up the Digital Marketing vertical and lead the team

c) MBA - Marketing

Functional Competencies required in this role:

a) Technical Knowledge

b) Digital Marketing Domain

c) Analytical Skills

d) Communication Skills

e) Resilience under pressure - evaluate large amounts of data

f) Commercial Acumen

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