Head - Digital Marketing - Real Estate (5-10 yrs)
- Defining marketing strategy to support the company's sales trajectory
- Responsible for developing, executing and delivering the company's and Clients digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the sales through key marketing channels
- Designing, implementing and managing online marketing programs focusing on building digital awareness, lead generation and customer acquisition
- Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort
- Coordinating and Strategizing with agency to manage Social Media, SEO and SEM
- Building and owning the brand while generating positive buzz in and around the platform
- Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability
- Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these ideas
- Updating with the new trends and processes on marketing and using the same to push the company's marketing agenda
- Evaluating the impact of marketing programs in achieving their stated revenue targets
- Listening- to the trends of the market and directing the market research efforts of the company
- Focussing on increasing life cycle value of customers
- Identifying and automating processes to improve efficiencies
- Working closely with the Technology team on automating marketing initiatives
- Using data and reports to make evidence-based marketing decisions
- Suggesting changes and improvements
- Contributing as a member of the leadership team to the business decisions of the company
- Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention
- Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply
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