Sourcing Lead - Market Research at ACH Management Consultant Pvt. Ltd.
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Head - Digital Marketing - Real Estate (10-18 yrs)
- Plan and execute all Web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Spearhead the corporate website development project which will include micro sites and landing pages for each Kalpataru project
- Work with the agency and prepare Media plans
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Qualifications
- MBA from a renowned institute
- Overall experience 10-15 years
- Have good understanding of or flair for technology, digitization
- Candidate with experience in Real Estate
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