HR at R2R Consultants
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Head - Digital Marketing - Media (4-8 yrs)
Job Description :
- Formulate Digital Marketing strategy.
- Lead a team of Social Media Mgr, designers (both in-house and external teams)
- Conceptualizing, designing & delivering Marketing Analytics, segmentation/targeting, media/social analytics, website or online experience analytics, marketing analytics including Customer Relationship Marketing (CRM) evaluations.
- Improve design and content of the site with the intent to increase visits and conversions.
- Development of data driven solutions for improving marketing performance and the understanding of consumer insights.
- Drive development of digital & promotional videos etc
- Manage the Marketing Budget by tracking, reporting, and analyzing all marketing initiatives and campaigns.
- Create an associated keyword expansion roadmap, to develop relevant ads and landing page content.
- Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
- Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and -descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
- Managing the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics
- Maintain social media engagement of the company through the dynamic FB page and other tools like Twitter, Instagram and Pinterest
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