Head - Digital Marketing - EdTech Startup (2-6 yrs)
Want to work for the leaders in the hottest category in the training industry-
Our client is a leading digital marketing training company of Asia and is the pioneer in introducing an efficient series of social media marketing workshops in India. Set up in 2009, the organization has been founded by serial entrepreneurs hailing from IIT Delhi. Its effort in making the workforce more digital media friendly has resulted it in being so well known and has several reputed clients in brands like Reliance, Star TV, Infosys, Cisco, Pepsi, ICICI, Airtel, Nokia, MakeMyTrip, Naukri, Standard Chartered, Google, and Microsoft among the many others. It has organized over 1000 digital marketing training for more than 15000 professionals from over 7000 firms.
As the Head - Digital Marketing, you will be responsible to develop, implement, track and optimize high-impact digital marketing campaigns.
The key responsibilities will be as follows:
- Planning and executing Digital Marketing strategy to meet key marketing objectives
- Growth Hacking for Lead Generation (primary objective) and Brand Building
- Nurturing Digital Marketing team across Search (both organic and paid), Social Media, Inbound, Affiliate and Email Marketing
- Partnering with cross functional teams as and when required for effective campaign planning and analysis
- Monitoring the integrated digital marketing campaigns from concept to execution for effective brand development
- Ensuring goal-based tracking of Cost per Transaction and Cost per Click
- Reviewing metrics like traffic and leads to formulate proactive plans
- Defining Metrics, measuring, analyzing and continuously improving performance through relevant reports
Candidate Profile:
- MBA in Marketing preferred with 2- 6 years of experience in Digital Marketing or worked in a similar industry (Education/Internet/Tech)
- Should have experience in leveraging Growth Hacks
- Should have strong experience in Inbound Marketing
- Process Oriented and Target Driven
- Exceptional verbal and written Communication Skills
- Exceptional Team Management Skills
- Comfortable with Technology and advanced Digital Marketing Tools
- Ability to manage multiple tasks and assignments simultaneously
Experience: 2 to 6 years
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