HR at Hirekaro Global Services
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Head - Digital Marketing (7-12 yrs)
Digital Marketing is a strategic business driver at Lendingkart. As a Digital Marketing leader, with a team of cross-functional marketers, you will:
- Create a Marketing playbook for the company, define the strategy for the next 2-3 years and grow your business 5x in this period.
- Own marketing budgets and drive digital marketing's performance through systematic campaign-specific results and overall measurement
- Build, develop and execute digital Campaigns (Display, SEO, SEM, Email, SMS, Etc.) by coordinating with internal resources and digital agencies
- B2B SME customer acquisition & engagement using Digital Assets (Paid/Earned/Owned)
- Work with the Product & Data Science teams on Growth, Customer Experience and other initiatives - provide data-driven insights and recommendations to improve digital customer experience
- Work with the Operations team to optimize the Digital Marketing funnel from loan origination to disbursal
- Prepare demand funnel for products with costs of acquisition
- Web analytics to understand performance and bring about efficacy & efficiencies around cost of acquisition
- Devise innovative ways/mediums to reach target customers
- Initiate market research and analyse the findings
- Assist in building marketing strategies and contribute to drive the business by way of digital Performance Campaigns (Execution, Monitoring and Analytics) and Competitor benchmarking
- Keep the business abreast of emerging technologies and developments in the digital industry and share that knowledge and information with the team
- Ensure that the organization is advertised effectively on social media and digital platforms
- Develop and manage the framework for marketing automation and experiments - across digital customer touchpoints
- Hire, mentor and train team members on tools/techniques/domain for making a comprehensive impact to the business
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