Head - Digital Marketing (7-10 yrs)
We are hiring for one of our ARA's Client, a India's leading innovative brand communication partner for Real Estate Developers, offering comprehensive and in-depth expertise in Marketing, Communication and Media Planning for Mumbai Location
The Role - Head - Digital Marketing
Key Responsibilities :
- Responsible to lead a team of 20 plus members working under various functions like paid media, designers, social media executives, content and copy writers, SEO experts etc.
- Lead and monitor daily operations of the team, ensuring delivery of tasks aligned by the client servicing team, coach and mentor the team members, participate in key client interactions
- Orchestrate resource planning for the team at a yearly (Planning to meet AOP numbers), quarterly (Plan to forecast business and work load for the balance part of the year) and daily basis (Task assignment for daily deliverables)
- Should have a good knowledge of Adwords, Facebook & Biddable platform campaign set up, optimization and de-bugging
- Monitor the team who deliver launch campaigns, verify ad copies and optimize ads for the desired target
- Should have a fair knowledge of other aspects of business like design, copy, vendor management, SEO and SMM
- Monitor campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Skills Required :
Performance Marketing :
- Partnership with Real Estate and Cross-Industry Affiliates
- End-To-End Sales Campaign Optimization
- Efficient Media Planning
Search Engine Optimization
- Blogs & On-Page Seo
- Technical Seo
- Off-Page Seo
- Content Marketing
- Voice Search Seo
Social Media & Orm :
- Social Media & Content Strategy
- Page Management
- Creative Campaigns & Format Innovations
- Sentiment Analysis
- Social Listening & Response Management
Marketing Technology
- Digital Panel
- Real-Time Integration with Marketing Channels & Crm
- Microsite Design & Development
- Attribution Led Analytics Report
Qualification & Experience :
- Any Graduate
- 7 to 10yrs in Digital Marketing
- Experience of Leading an Operations Team in The Past Will Be Preferred
- Experience of Handling Real Estate Clients Will Be of Advantage
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