Senior Manager at Lizlyn Careers
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Head - Digital Marketing (5-10 yrs)
- Be responsible for the website revenue ownership
- Ideate and execute campaigns across digital platforms, Affiliate Marketing and Email Marketing
- Use data from various campaigns to direct the brand and communications on various avenues for engagement and storytelling
- Plan, execute, and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth
- Identify trends and insights, and optimize marketing spend and performance based on the insights and drive marketing efficiencies across existing channels (including, but not limited to SEO, SEM, FB, YouTube, E-mail, SMS, notification as well as app marketing)
- Design strategies for New User Acquisition as well as User Retention
- Work with teams across functions (such as Product, Engineering, Content etc.) in evaluating and implementing optimal marketing automation solutions
- Formulate and institutionalise best practices for ROI measurement and optimisation
- Measure and report performance of digital campaigns and assess against goals (ROI and KPIs)
- Evaluate emerging technologies and build perspective for adoption where appropriate
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
