Head - Digital Marketing (4-6 yrs)
Responsibilities include :
- End-to-end management of creation, delivery and reporting of email campaigns using email automation tool
- Working with the Marketing team, Graphic Designer and Developers to create and execute email campaigns and content
- Providing continual optimisation and automation through data analysis, A/B testing and reporting.
- Create, test and optimise email marketing templates for automated and triggered email campaigns.
- Build and manage email journeys.
- Segmenting the CRM to enable tailored and relevant marketing messages to customers.
- Work with the digital acquisition team to funnel leads into our nurture programs.
- Assist with the management of the email database and segment creation.
- Post campaign analysis, reporting on email results and presenting findings to relevant stakeholders
REQUIREMENTS :
- Experienced marketer with 4+ years of email marketing experience in a fast- paced organisation
- Excellent written and verbal English communication skills
- Have a - can-do- attitude and know-how to teach yourself things that you don't know how to do. In other words, a self-starter.
- You should be a strong writer and be familiar with copywriting theory
- You should be familiar with (or can quickly learn) email automation tools such as Hubspot, Salesforce, Customer IO, MailChimp etc. and should have a hands-on experience with managing end to end drip email campaigns
- Experience with developing and executing A/B tests to drive conversion lift
Have a decent eye for design :
you don't need to be a designer, but you should be able to set nice formatting in documents, and can put together a basic email template using a visual drag and drop builder.
- A rudimentary grasp of HTML/CSS /JS is preferable.
- Highly self-motivated, attention to detail, collaborative and comfortable in building new competencies
- An open mind and ability to quickly adapt to new environments
- An ability to manage multiple projects, prioritise and work to deadlines
BENEFITS :
- A business with a strong purpose, to provide quality education to children everywhere
- A fast and exciting scale-up environment
- Edtech is a booming industry
- Work closely alongside seasoned successful entrepreneurs
- Opportunity to innovate and challenge the status quo
- Great remuneration
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