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16/07 HR
Recruiter at SavannaHR

Views:20 Applications:17 Rec. Actions:Recruiter Actions:4

Head - Digital Marketing (4-6 yrs)

Bangalore Job Code: 167466

Responsibilities include : 


- End-to-end management of creation, delivery and reporting of email campaigns using email automation tool 


- Working with the Marketing team, Graphic Designer and Developers to create and execute email campaigns and content 


- Providing continual optimisation and automation through data analysis, A/B testing and reporting. 


- Create, test and optimise email marketing templates for automated and triggered email campaigns. 


- Build and manage email journeys. 


- Segmenting the CRM to enable tailored and relevant marketing messages to customers. 


- Work with the digital acquisition team to funnel leads into our nurture programs. 


- Assist with the management of the email database and segment creation. 


- Post campaign analysis, reporting on email results and presenting findings to relevant stakeholders 


REQUIREMENTS : 


- Experienced marketer with 4+ years of email marketing experience in a fast- paced organisation


 - Excellent written and verbal English communication skills


 - Have a - can-do- attitude and know-how to teach yourself things that you don't know how to do. In other words, a self-starter. 


- You should be a strong writer and be familiar with copywriting theory 


- You should be familiar with (or can quickly learn) email automation tools such as Hubspot, Salesforce, Customer IO, MailChimp etc. and should have a hands-on experience with managing end to end drip email campaigns


 - Experience with developing and executing A/B tests to drive conversion lift


 Have a decent eye for design :


 you don't need to be a designer, but you should be able to set nice formatting in documents, and can put together a basic email template using a visual drag and drop builder. 


- A rudimentary grasp of HTML/CSS /JS is preferable.


 - Highly self-motivated, attention to detail, collaborative and comfortable in building new competencies 


- An open mind and ability to quickly adapt to new environments 


- An ability to manage multiple projects, prioritise and work to deadlines 


BENEFITS :


- A business with a strong purpose, to provide quality education to children everywhere 


- A fast and exciting scale-up environment


 - Edtech is a booming industry 


- Work closely alongside seasoned successful entrepreneurs


 - Opportunity to innovate and challenge the status quo


 - Great remuneration

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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