HR at Careerist Management Consultants
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Head - Digital Marketing (14-20 yrs)
Position: Head Digital Marketing
Location: Dubai
Reporting to: Vice President Global Marketing & Communications
- Guide marketing programs/projects from conception to completion, overseeing all aspects including requirements gathering, scope definition, resource planning, project timeline, budget management, risk management and change control.
- Constantly manage and track media budgets and conversion projections while optimizing ROI.
- Work under clear budgets and find efficient solutions to optimize conversions at the lowest costs.
- Optimize and implement best practices across all digital marketing programs, including: SEM, SEO, display, mobile, video, email, social and apps, with an eye to driving new customer acquisition, customer engagement, and ultimately, conversion.
- Oversee and drive web content and site localization strategies with ongoing content updates to our website and blog, content/resources and SEO, to keep the experience fresh, engaging, and relevant. Assess content effectiveness, and drive alignment between marketing campaign narratives and the website user experience and KPIs.
- Continually test and optimize - from A/B testing CTAs and content placements to optimizing lead gen form flows, this position will drive the strategy customer acquisition.
- Drive the web analytics reporting agenda, defining tools, key performance metrics, and socialization of performance. Continuously set goals, track metrics, and conversion rates with an optimization frame-of-mind.
- Present and communicate results of key marketing initiatives, digital marketing campaigns, and online conversions throughout the team and with the Leadership Team.
- Build and lead a performance-driven growth spanning from paid media, conversion flow optimization, social, SEO, emails etc.
- Support the offline business in the digital aspect of the business
- Set and implement the business marketing strategy for the digital business with clearly defined performance KPIs and Metrics
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