Head - Content Writing - eCommerce - Fashion Vertical (6-8 yrs)
Content Writer - Head
Location : Bangalore
Experience : 6 - 8 years
CTC : Upto 45 LPA
Must Haves :
- Proven work experience as a Content Head
- Hands-on experience with MS Office and WordPress
- Basic technical knowledge of HTML and web publishing
- Knowledge of SEO and web traffic metrics
- Familiarity with social media
- Excellent writing skills in English
- Attention to detail
- Good organizational and time-management skills
- E-commerce Background/D2C/B2C
- Must be from a Fashion background
Responsibilities :
- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Create and publish engaging content
- Edit, proofread and improve writers posts
- Liaise with content writers to ensure brand consistency
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure content team is on board
- Ensure compliance with law (e.g. copyright and data protection)
- Stay up-to-date with developments and generate new ideas to draw the audience's attention
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