JD - Content Head

Job Title : Content Head

Location Gurgaon

Reporting To : Product Head

Functional Competencies - Should have impeccable grammar, punctuation and command over English language

- Sound understanding of digital/ web content nuances and SEO

- Understanding of higher education space in India preferred

- Working knowledge of Google analytics

General competencies - Ability to work with multiple stakeholders and derive consensus

- Ability to work with teams with diverse background

- High analytical ability

- Strong process orientation

- Strong ability to work under pressure and deliver tangible solutions

- Ability to prioritise assignments / projects and work accordingly

Responsibility - Create & Execute Annual Content roadmap

- Sustainably increase non-paid (search + referral) traffic through articles/ blogs and coverage of exams, courses, colleges & careers

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

- Conducting regular competition analysis and recommending plan of action from content perspective- should master the details of competitive landscape.

- Support business in any other activity that may require content support, example feature magazines, event coverage

- Ensuring timely delivery of projects through proper planning, scheduling and execution

- Planning promotion of content on various platforms - email, SMS, quora, etc

- Tracking important events in the Education space and aligning content calendars accordingly

- Managing/building a team of content writers & curators and train them for content development

Education - Graduation in any stream with degree in (preferred)

Experience Minimum 7 years- experience inDigital / Web Content Writing, preferably in Education domain

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