Job Summary

- Bajo Foods is looking for a Business Development Head who can strategize and execute expansion of our product line into the HORECA (Hotels, Restaurant and Catering) and Frozen Food Manufacturers.

- The candidate will be responsible for building business of our products that cater to the B2B segment - Protein Mix for Flours, Fibre Mix for Flours and High Protein Breads and Indian Breads.

Principal Accountability :

- Building the right marketing material with the Brand team for driving sales in the segment.

Identify the right business partners in the following segments :

1. Large format HORECA players.

2. Frozen Indian Breads manufacturers (Roti, Paratha, Naan etc)

3. Indian Breads and Food product exporters

- Reaching out and pitching our product lines to their business teams on the ease and market for High Protein and High Fibre products from their portfolio.

- Working with their R&D teams to solution out how these products can be launched in their menu.

- Planning and driving activations at relevant Food Exhibitions.

- Responsible for collections and maintaining minimal credit outstanding

- Owning and hitting/ exceeding sales targets

- Building and maintaining strong, long-lasting customer relationships

- Build a sales team over time, as and when the business grows.

Candidate Profile

We are looking for candidates with :

- 10+ years of overall Sales Experience.

- 5+ years of HORECA industry specific sales experience is mandatory. Experience in Institution/ Corporate sales is a plus.

- Experience with large Food companies and Export oriented corporates is a plus.

- Experience in working with large HORECA and Food players is mandatory.

- Experience in working with the R&D teams to develop products is mandatory.

- Demonstrated success over the years in their jobs.

Preference will be given to candidates who have :

- Built a business from scratch.

- Experience in Health Foods products.

- Experience in a Startup

- Based in Bangalore city.

Skills :

- Excellent interpersonal skills

- Ability to think and execute independently.

- Ability to build and maintain relationships.

- Strong sales drive.

- Problem solving abilities with strong bias for impact

- Strong analytical skills.

- Drive for result, able to demonstrate/quantify success relative established targets and metrics

About Bajo Foods :

- Lo! Foods has set about to bring about a true impact on the health of Millions. We have pioneered the development of Indian Foods, that are low on Carbs. Products that are truly Indian in the habits, taste and texture; yet tested extensively to be truly healthy.

- Within 2 years, we have become the leading brand in the Keto and Ultra Low Carb space; with top ratings and listings on all the Top ECommerce Channels.

- We have innovated not just in the products, but also in distribution channels. We are among the handful of brands in India, who also operate Cloud Kitchens, along with Packaged Foods; with a presence of over 20 Kitchens across 4 cities.

- We are now ready to move to the next level of our mission, with a First-Of-Its-Kind Innovative line of Health Foods that aim to cut down the amount of Carbs that India eats. This has been possible on the back of several months of R&D and extensive testing of our products for their efficacy. These are DiabeSmart and ProteinChef and addresses a very large Health Segment that is unserved today and is set to explode in the coming years.

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