Partner at Nuve Consultants
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Head - Brand Marketing - Fashion House (7-10 yrs)
ROLE : Brand Marketing Head
COMPANY: Leading Fashion House
REPORT TO : CMO
LOCATION : Mumbai
Level : AGM/DGM
ROLE OVERVIEW
The purpose of this role is to lead the overall Marketing / Brand agenda in line with Business plans. While focusing on the short term deliverables, the role will also shape the larger Brand strategy towards the long term expansion.
GROWTH PLANS FOR GRASSROOT BUSINESS
Plan and coordinate brand communication plans. Build calendar and coordinate. Interact with external agencies/partners for event coordination and partnerships
1. Brand Template - Ensure all communication adheres to the brand guideline
2. Monthly cross functional meeting and Brand Calendar - Create, update and hold activities to brand calendar
3. Celebrity Management - Coordinate contract, negotiations and interaction with celebrity manager
4. Look Book + outdoor + digital shoot - Coordinating shoot and getting approvals
5. Social Media - Social media on campaign deadlines and engagements.
6. SMS + Mailers - Ensure timely mailers and SMS for collection launches
7. Events - Manage event scheduling and execution
8. Brand Story Telling- Films - Coordinate with external agencies for timely creative implementation
9. Competitor Research - Research competition brands and provide monthly brand sales update
10. Customer Care - Ensuring customer Care manages all queries and helping them in answering specific queries
11. Agency audit and review - Coordinate audit and review of all media agencies.
12. Financial management - Contract closures, creation of POs and billing, Budgeting
13. Partnerships (Key function) - Partnerships and sponsorships for events
CANDIDATE PROFILE
- 7 to 10 years of relevant post qualification (MBA) experience - preferably with considerable exposure to Retail / Luxury Apparel/Lifestyle space
- Preferred age bracket @ less than 34 years (open to review exceptions on recommendation basis)
- Proven track record of contributing towards organization success
- Willingness to roll up the sleeves and get the work done
- He/ She must have strong communications and analytical skills
- He/She must have strong business acumen and people acumen, and ability to influence business leaders at CXO level.
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