Head - Brand Digital Marketing - Hospital (6-10 yrs)
Head of Brand Marketing and Digital
The Headofmarketing will have the following key job accountabilities :
Brand Strategy & Implementation :
- Define and enhance the brand essence and brand framework for the company
- Create and implement the brand strategy into larger brand plans.
- Plan and execute brand communications and media actions offline and online
- Internal brand marketing (make the brand come alive)
Marketing & Demand Generation :
- Drive Awareness & Brand Consideration for the hospital
- Create customer segmentation strategy
- Build and grow the super specialties through effective marketing and positioning
- Track and report ROI and digital marketing metrics of all marketing channels/campaign including referral, social media, international, direct, BTL efforts etc.
- Keep the abreast of emerging trends in the marketing /digital marketing space, and business opportunities along with insights to drive business growth
- Generate Customer analytics and insights to shape actions across channels and products
Communication & PR :
- Build an effective and sharp communication design framework including the brand guidelines and campaigns for digital and offline communication and PR
- Manage digital agency selection and relationships with partners
- Develop and implement marketing collaterals -sales, patient experience and education
- Lead Internal communication and corporate communication
- Develop and manage media relationships
- People Management & Cross Functional Leadership
- Lead and manage sales, marketing, and brand team,
- Oversee team recruitment, development, and engagement - build an effective new age marketing organization
- Keep abreast of and communicate consumer dynamics, emerging industry trends and developments
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
