HDFC Life - Deputy Manager - eCommerce/Digital & Content Marketing (4-8 yrs)
- Create consumer-insight frameworks to arrive at right propositions and sharp briefs
- Manage the content on the website with the help of content writers and agencies
- Responsible for paid content strategy and manage publishing on various third party websites
- Seek out opportunities for content partnerships to drive traffic onto the website
- Responsible for delivering communication and content for campaigns in multiple formats (Articles, infographics, videos etc.)
- Design and develop content marketing strategy for specific social platforms like Quora, LinkedIn etc
- Ability to handle large scale content campaigns and have an understanding on native advertising platforms
- Understanding of paid social media campaigns to drive traffic to the website
Candidate requirement:
- Any Graduate with 4+ years of relevant experience
- Candidate from BFSI industry would be preferred
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