Job Title: Assistant Branch Manager (ABM)

Department: Retail Branch Banking

Reporting to: Branch Manager

Purpose :

- To facilitate acquisition of new current account customers in the branch

- Ensure Activation and value build-up in newly acquired current account customer portfolio / value enhancement from portfolio of customers assigned.

- Higher customer wallet share of float and focus on cross-sell of business need products & personal banking and investment products to portfolio customers.

Responsibilities :

- Achievement of new acquisition value and number plan for retail current accounts for the branch. (responsibility on new acquisition plans/product mix etc. will be basis the acquisition model i.e. CANI or BSM)

- Ensure overall value enhancement from the portfolio of customers handled.

- Responsible for monitoring the portfolio health of portfolio retail current accounts in the branch, with respect to on-boarding, activation, value build-up & AQB maintenance

- Understanding the customer business and prepare customer profile

- Focusing on - Profile-based selling- approach, for cross - sell of value added products/services and acquisition of new to bank liability customer - through referral of portfolio customers.

- Proactively monitoring balances and controlling attrition.

- Maintain continuous customer engagement through customer visits / contacts and proactive resolution of customer issues / queries.

- Action on central triggers / initiatives on value build up, cross sell and portfolio monitoring as per Branch Sales Process.

- Support catchment profiling for the branch for CA potential with the help of branch / sales team

- Monitoring of sourcing of current account by Sales Team or Coex linked to the branch.

- Work in close consultation with the central product team to modify the product features / parameters to ensure right product fitment for portfolio customers (Product Customization).

- Provide regular inputs to the product team on competition benchmarking, opportunities and segmentation, product features and quality of portfolio acquired.

Competencies Required :

- 2 to 6 years of experience

- Basic knowledge of banking products / services

- Good relationship management and presentation skills

- Effective communication and influencing skills

- Preferably having prior experience in sales / relationship management roles in banking (including branch banking or other banking verticals) or financial services.

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