HR Executive at HCL Technologies
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HCL Technologies - Lead - Digital Marketing (8-12 yrs)
- Understand Products and Services Offered by HCL Training & Staffing Services and arrive at a Digital Talent Acquisition Strategy for all cohorts
- Support Lead Generation efforts by planning, designing and executing Digital Media Campaigns in India and APAC regions
- Campaign Planning - Plan and predict outcome of the campaigns basis historical data, investment required for each campaign and optimize the cost per lead. Understanding of digital planning, keywords, targeting tools will be essential.
- Lead Analysis and Campaign Optimization on an ongoing basis.
- Responsible for Management Presentations and Reporting of Campaign Performance on regular basis
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. Undertake individual tasks of a marketing plan as assigned
Requirements :
- Proven experience as marketing specialist or similar role with 8-10 Years of minimum experience
- Thorough understanding with hands-on working knowledge of all major digital marketing channels including Google SEM, Facebook, LinkedIn and Instagram
- Certifications in Digital Media like Google AdWords Certification, Google SEM Certification and Facebook Blueprint and Social Media Marketing are essential
- Team worker and ability to work in multi-regional environment is a must
- Good knowledge of English Language is a must
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