Position Title : SEO Specialist

Location : Mumbai

Education Qualification : Bachelor's in Marketing/Business Administration/Diploma in digital marketing

Experience : 3-5 years

Position Overview :

We are on the lookout for a dynamic SEO and Website Maintenance Specialist with added expertise in Email and WhatsApp marketing. This role is designed for a tech-savvy individual who can maintain a cutting-edge online presence, manage website updates, and drive digital marketing email and whatsapp campaigns.

Key Responsibilities :

1. Develop and implement comprehensive SEO strategies to enhance visibility and increase website traffic.

2. Monitor SEO performance metrics and adjust strategies as necessary to improve rankings.

3. Manage regular website content updates, including banner changes, layout adjustments, and aesthetic enhancements.

4. Install and manage tracking codes, update plugins/extensions, and ensure all technical changes perform optimally.

5. Collaborate with marketing and design teams to integrate SEO best practices into content creation and website design.

6. Conduct extensive keyword research and competitive analysis to guide content development.

7. Address and resolve issues related to website performance, layout, and functionality.

8. Keep abreast of the latest SEO, web design, email marketing, and WhatsApp marketing trends and technologies.

9. Optimize website content, landing pages, and paid search copy for search engines and user experience.

10. Design and implement targeted email marketing campaigns to engage subscribers and promote brand awareness.

11. Develop and manage WhatsApp marketing strategies to enhance customer engagement and communication.

12. Analyze campaign performance across platforms and make data-driven decisions to optimize reach and effectiveness

What we are looking for :

1. Demonstrated expertise in SEO, website maintenance, and digital marketing.

2. In-depth understanding of search engine algorithms, ranking strategies, and SEO tools such as Google Analytics.

3. Proficient in HTML, CSS, and familiarity with JavaScript and other web development languages.

4. Experience with email marketing tools (e.g., Mailchimp, HubSpot) and strategies.

5. Knowledge of WhatsApp marketing tools and strategies to engage a diverse client base.

6. Strong analytical skills to measure and improve the effectiveness of different digital marketing strategies.

7. Excellent problem-solving skills and meticulous attention to detail.

8. Ability to manage multiple projects and adapt to changing priorities.

9. Strong communication skills and the ability to collaborate effectively across teams.