Job Description:

We are looking for Sr. Digital Marketing Executive/Digital Marketing Specialist who has experience in SEO primarily with SMO & Content Management. The basic responsibilities include execution of SEO strategy through white hat SEO technique, Using web content and managing it for all available platforms, Managing the social media accounts and other Review website, helping to visualize the visual communication for online campaigns, creating reports at regular intervals, researching out details as and when required. Need to assist manager to execute Digital Marketing Strategy.

Key Responsibility Areas (KRA's) :

- Executing SEO strategy - On-Page, Off-Page, Technical SEO

- Managing and Uploading the Content as per the Schedule

- Maximizing Social Media Optimization through Engagement

- Online Reputation Management 

- Daily, Weekly, Monthly Reporting with Regular Competitor Analysis

Job Responsibilities:

- Execute SEO, SMO & ORM strategy

- Manage the regular efforts on On-Page, Off-Page SEO with Technical SEO in consideration

- Analyse content marketing metrics and makes changes as needed

- Coordinate with the team to adhere long-term strategies for effective content creation

- Coordinate with website development, Content marketing and other relevant teams for the next set of releases

- Analyse visitor behaviour and efficacy of marketing campaigns.

- Execute the integrated content calendar with focus on delivery of all the active platforms as per the strategy

- Clearly measure effectiveness of the campaigns as per the brand funnel and ensure improvements in consideration and eventual consideration to recommend action items accordingly

- Extensively work on different types of content like Social Media Posts, Blogs, White Papers, Newsletters, Press Releases etc.

- Prepare high impact reports on weekly/monthly basis and for the marketing activities

- Conduct regular Competitor Marketing Research and Analysis

- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

Basic Qualifications :

- Experience in executing SEO campaigns of B2B websites

- Experience with Social Media Marketing

- Experience in Content Management/Marketing

- Hands-on experience with web content management tools, like WordPress

- Hands-on experience with analytics platform like Google Analytics, HubSpot, Clarity

- Have used SEMrush, Google Data Studio, Google Search Console

- Familiarity with B2B Marketing through Omnichannel Marketing

- Basic Knowledge of Account Based Marketing

- Understanding of Online Reputation Management

- Relevant experience of 1-3 years

- Proficiency in MS Office

- Min Educational Requirement would be bachelor's degree in any technology stream/Marketing/Business Administration/International Business.

Job Location: Remote

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