Migrated From iimjobs: Social Media Executive

What do we want to accomplish and why do we need you?

- Haptik's self-serve Enterprise CX platform empowers brands to build Intelligent Virtual Assistants that power the entire lifecycle from purchase to support, thereby accelerating top-line revenues and improving operational efficiencies. With a 325+ member strong team that is set to double in the coming year, Haptik is truly poised to drive the world's transition to AI-powered conversations.

- We are on the lookout for a dynamic and driven individual for the role of a Social Media Executive who can help us bring the Haptik brand to life across social channels.

What will you do every day?

- The Social Media Executive will be responsible for conceptualizing, creating, and developing Haptik's social media strategies. Equal parts strategist, communicator, and analyst, the Social Media Executive will play a pivotal role in bringing the brand to life across social media channels.

- You will own the strategy and positioning of Haptik across all our channels including LinkedIn, Twitter, Instagram, and Facebook, while constantly keeping a pulse on the latest platforms for Haptik to join. You will oversee all social content decisions for the platforms you own, driving both long-term strategy, pre-planned campaigns, and day-to-day editorial decisions.

- We are looking for someone who is creative, clear, and a focused thinker who can thrive in a quickly growing company that has a commitment to drive the Driving the World's Transition to Conversational Commerce & AI-powered Conversations.

Ok, you're sold, but what are we looking for in the perfect candidate?

- Own the strategy and results for all our social media channels with a special focus on LinkedIn.

- Optimize existing social channels and explore future platforms to invest in

- Create shareable content appropriate for specific networks to spread both our brand and our content.

- Your primary focus will be promoting marketing campaigns, growing subscribers and brand awareness to support Haptik's strategic company goals

- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.

- Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.)

- Work with brilliant minds from our Product Marketing, Branding and GTM teams to help distribute content that educates and entertains our audience and supports marketing goals

- Customer Marketing - You will help in promoting customer testimonials, case studies, new partnerships and undertake various customer promotion activities that improve customer communication and further propel customer advocacy

- Culture and Employee advocacy

 - You will evolve our process and programs to promote new hires, company culture, company wins and highlight key milestones, further strengthening our brand presence and credibility on social media

- Directly interact and engage with followers and ensure timely response to comments/ DMs.

- Continually bring fresh and innovative ideas to build and maintain a healthy and growing audience network

- Track, measure, and analyze all initiatives to report on social media ROI. Be up-to-date with all trends, tools, and practices.

Requirements :

- 2+ years of content marketing and/or social media management experience

- Proven work experience as a Social media executive in a SaaS organization

- Prior experience building a following on social media channels such as LinkedIn, Twitter, Youtube, Facebook, Instagram

- Solid knowledge of SEO, keyword research, and Google Analytics

- Experience executing paid social media campaigns and community management

- Must be comfortable managing and prioritizing multiple projects simultaneously

- Requirements is such a strong word. We don- t necessarily expect to find a candidate that has done everything listed, but you should be able to make a credible case that you- ve done most of it and are ready for the challenge of adding some new things to your resume.

Tell me more about Haptik :

- On a roll : Announced a major strategic partnership in April 2019 with Jio in a $100 million deal.

- Great team : You will be working with great leaders who have been listed in Business World 40 Under 40, Forbes 30 Under 30 and MIT 35 Under 35 Innovators.

- Great culture : The freedom to think and innovate is something that defines the culture of Haptik. Every person is approachable. While we are working hard, it is also important to take breaks to not get too worked up.

- Huge market : Disrupting a massive, growing AI market. The global market is projected to attain a valuation of $9 billion by the end of 2024.

- Emerging technology : We are moving to an AI first world, and Haptik is one of the largest AI first companies globally, based out of India.

- Great customers : Some of the most notable brands in the world - Oyo Rooms, Ola Cabs, Dream11, Whirlpool, Jio, Disney Hotstar, Zurich Insurance

- Impact : A fun and exciting start-up culture that empowers its people to make a huge impact.

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