HR head at happySTEMS
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happySTEMS - Manager - Search Engine Marketing/Social Media Marketing (2-3 yrs)
Job Description :
- Work with Digital marketing team on scaling the paid efforts of the company.
- Seamless execution of SEM and Facebook display campaigns.
- Strong analytical background and direct experience in digital marketing.
- Identifying trends in data and adapting based on that.
- Coming up with innovative ways to run paid campaigns.
- Have in-depth knowledge of Adwords and be a hands-on marketer having run search as well as display campaigns including A/B testing ads.
- Having a good grasp of English and thorough understanding of web/app based businesses and knowledge of MS Excel would be a plus.
- Additionally, If you have excellent reasoning and data analysis skills then you would be a person of interest.
Roles and Responsibilities :
- Executing marketing campaigns through SEM, Google display & FB.
- Optimizing the 3 channels to deliver the best ROI while ensuring the targets are met.
- Ensure process improvements pro-actively and improve operational efficiency.
- Periodic reporting to management on performance of campaigns.
- Gathering insights into campaigns and consumer behavior and implementing the learning's.
- Developing and executing new and innovative strategies for consumer acquisition.
- Continuous experiment and run A/B testing on campaigns, messaging and target to improve ROI.
- You will help create and execute strategy for new user.
Skills and Experience :
Css, xml, html, press, mobile, reporting tool
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