HappyEasyGo - Assistant Manager - Content & Social Media Marketing (3-6 yrs)
- Execute multi-channel social media marketing strategy including content creation, customer communication, analytics, customer service, influencer outreach and more.
- Lead social media strategy and execution across all social channels to drive audience growth, engagement, as well as traffic to site and conversion to purchase.
- Responsible for developing and leading content and social strategy.
- Manage and grow our existing pool of influencers to drive brand awareness, channel growth and engagement, Works with internal stakeholders to ensure content strategies are aligned with business goals, brand voice
- Analyze data and compile weekly and monthly reports that include metrics on engagement, community growth, traffic to the site, leads and conversions
- Ensures content strategy and development efforts are aligned with other key web priorities and goals, such as search engine optimization.
- Benchmark competitors and industry leaders in social media to apply best practices and gain new ideas to improve HEG's overall social media strategy
Experience and Skill :
- 3-5+ years of relevant social media/Content marketing experience
- Excellent writing skills
- Highly creative and aware of the latest social media trends
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