HR at Happy Shappy Event Services Pvt Ltd
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Happy Shappy - Specialist - Search Engine Optimization (3-6 yrs)
SEO Specialist
Profile : SEO Specialist (ASO preffered)
Skills : Google Adwords, SEO, SMO, SMM, On and Off-page optimization
Responsibilities :
- Plan and execute Website /Online initiatives, SEO/SEM, all forms of communications such as emails, blogging, and display advertising campaigns.
- Implement innovative social media campaigns across social media platforms like Facebook, Twitter, YouTube, LinkedIn, WhatsApp, Google +, blogging-based platforms, etc.
- Writing effective SEO content for blogs, websites and social media accounts
- Drive Mobile marketing strategy & plan as well as Social Media Strategy & Plan.
- Optimize search campaigns regularly for maximizing the output - keyword optimization, ad copy optimization, campaign optimization, landing page optimization.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Managing and optimizing bids for PPC campaigns.
- In-depth knowledge of Ad Platforms : AdWords, Facebook Ads, Keyword Planner, etc.
- Analyze Clicks and track Conversions, for ad expenses and ROI.
- Design, build and maintain social media presence amongst the targeted users by closely working with the agency.
- Continually monitor & evaluate the effectiveness of the marketing activities undertaken in a dynamic market place and subsequently adapt plans.
- Continuously work towards optimization of spends and performance based on the insights.
- Conduct qualitative and quantitative analysis data generated from internal and external sources for decision-making process on a regular basis CTQ - (Critical to Quality)
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
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