Job Title: Lifecycle Marketing Manager

Department: Marketing

Reporting to:

Prime Responsibilities: Planning, execution and optimization of customer lifecycle marketing campaigns

Web and mobile B2C messaging campaigns

Location: Mumbai, One Indiabulls Centre

About Organization:

Happy Loans is a pioneer in providing digital micro loans to individuals. Led by the serial entrepreneurs in the digital payment & finance industry, Manish Khera, Shweta Aprameya & Gautam Ivatury. We aim to facilitate credit facility for a class that is not addressed by the traditional banking ecosystem in India. Happy Loans is an evolved version of a Micro Finance Institution, where the entire process is 100% paperless and involves loan disbursement within 24 hours. The sheer nature of the digital revolution encourages millions who are looking for a financial solution for their monthly cash flow mismatch. Happy Loans is marching to open credit facility to a virgin market of 600 million people in India. The NBFC aims to diversify into various digital banking solution like savings, payments & so on.

We strongly believe that inclusion fosters innovation and we- re proud to have a diverse team with a wide variety of backgrounds and experiences. We focus on hiring talented people regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Recognized as the fastest growing FinTech in India

Role Overview :

- We're looking for a passionate, hands-on marketer who is interested in solving one of the world's largest problems - access to finance. Our team is doing cutting-edge work in digital lending, using unique data to give people in India access to unsecured credit - something they- ve never had before. This helps us realize the vision of unlocking financial access, choice, and control for underserved people globally.

- Our customer base is entirely mobile, and the Lifecycle Marketing Manager will be a key part of developing and refining our engagement strategy across all markets. Ideal candidates will be creative problem solvers who are curious about what makes people tick and have a strong desire to help our customers expand their financial horizons. They will have a strong understanding of the nuances of different forms of marketing communication, digital channels, social media and experience driving retention programs.

Principal Responsibilities :

- Champion the execution and optimization of customer lifecycle marketing campaigns

- Align the business goals with brand vision

- Increase speed of testing insights and strength of findings

- Own end-to-end management of campaigns, including content, production, setup, deployment, monitoring, analysis, and presentation of results

- Initiate marketing and communication related changes relevant to engagement & retention objectives

- Intellectual rigor and curiosity, ability to process and synthesize data

- Work with teams to identify areas of opportunity and ways to increase local relevance of our messages

Requirements :

- 4+ years of relevant experience managing web and mobile B2C messaging campaigns (push notification, SMS, in-app messages)

- Strong analytical approach to funnel activation metrics, campaign performance, and optimization

- Highly proficient in mobile marketing platforms (e.g. Braze, UrbanAirship, Iterable)

- Hands-on experience scoping and running A/B and multivariate tests

- Careful attention to detail

- Ability to write and edit effective short form copy (primarily push notifications and SMS messages)

- Work with humility, empathy, and a service-oriented attitude of - Customer First-

- #Bonus is someone who knows brand management and media management

- #Bonus if proficient with data analysis tools (e.g. Amplitude, Looker, Tableau)

Key Competencies :

- Extensively experienced in building intuitive, consumer-oriented experiences and interfaces.

- Hands on experience with complex project management.

- Ability to work in a fast-paced, team-based environment.

- Strong communication and influencing skills.

Qualification & Experience :

- B.B.A / M.B.A (Top-Tier Institutes, India or Abroad) or equivalent education.

- 4+ years of experience in web & b2c marketing

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