Manager - Product Development & eCommerce management

Role & Responsibilities:

New Business Development

- Prospect for potential new clients and turn this into increased business.

- Ensure a robust pipeline of opportunities. Meet potential clients by growing, maintaining, and leveraging your network.

- Plan approaches and pitches. Work on NPD and Compliance to develop new products.

- Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.

Client Retention :

- Present new products and services and enhance existing relationships.

- Work on NPD, QA, Planning and Production team to meet customer needs.

- Arrange and participate in internal and external client debriefs.

Business Development Planning :

- Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.

- Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.

- Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.

- Using knowledge of the market and competitors, identify and develop the company's unique selling propositions and differentiation.

- Perform and maintain competitive analysis and market research.

- Good understanding and ability to identify business development opportunities.

- Conducting in depth customer data analysis and customer profiling.

- Handling existing tie-ups with third party affiliate platform and developing new tie-ups.

- Implementing customer acquisition and retention strategies.

- Overseeing and executing the social media strategies for the company.

- Maximizing sales and profitability

- Online management of brand and product campaigns to raise brand awareness on amazon, Flipkart, Big Basket..

Management and Research :

- Submit weekly progress reports and ensure data is accurate.

- Forecast sales targets and ensure they are met.

- Track and record activity on accounts and help to close deals to meet these targets

Key Result Areas :

- Identification of new customers and new market segments

- Contribution to the increase in sales revenue on ecommerce,

- Customer engagement and complaint handling

- MIS and sales revenue and channel analysis

- Quick responsiveness to customer queries and time management

- Coordination with different verticals within the organization like NPD, compliance, production, planning and dispatch

Personal Attributes :

- Excellent presentation skills & written and oral communication skills and also have very good knowledge of computers (Excel/PPT etc)

- Strong Leadership skills

- High level of integrity and character

- Problem-solving and analytical skills to interpret sales performance and market trend information.

- Proven ability to motivate and lead the sales team. Experience in developing marketing and sales strategies.

- Strong customer service focus

- Must be from food industry preferably exposure from Modern Trade, General Trade or e-Commerce

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