Hansa Cequity is one of the leading data driven, connected CX services provider in India. It provides integrated solutions in Marketing, Data Analytics, MarTech, Campaign management, Digital and Contact centre to enable its clients to acquire customers intelligently, retain and manage them profitably.

With a data driven marketing approach and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms. Our teams glean out insights and understand our clients customers and prospects. Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment. Our key objective is to drive measurable business growth for clients.

We stand among the top 50 analytics company in India.

Please visit http://www.hansacequity.com for further understanding.

LinkedIN page : https://www.linkedin.com/company/hansacustomerequity/

Location: Kurla, Mumbai

Experience: 0-3 Years

Context:

Client expectation that MS team should add value in campaign engagement by analyzing the outcome and recommending better campaigns based on performance analysis and trends.

Ideal person profile:

- Should have done analysis and reporting / MIS reports etc. for minimum 1 or 2 years.

- Basic marketing degree (BMS/MBA) is preferred.

- Should have good understanding of BFSI domain.

- Should have good analysis skill (using Excel) and very good presentation skill (using PowerPoint) to clients or stakeholders.

- Certification in business analyst can be an added advantage.

- Using analytical tool like power BI or Tableau is option but can be valuable.

Expected role

- Understanding requirement by Co-ordinating with client to get brief/BRD/Creative assets for the campaign.

- Timely and error free execution of campaigns with help of campaigns team

- Measuring campaign performance by using campaign reports

- Tracking campaign performance based on agreed KPIs and preparing performance report.

- Checking performance trends of campaigns - open / click/ conversion through reports.

- Analyzing the reports to arrive at trends and insights.

- Presenting the weekly performance and monthly insights to client

- Recommending better campaigns based on performance analysis.