Senior Manager - Human Resources at Hansa Cequity
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Hansa Cequity - Business & Marketing Professional - Retail Industry (6-15 yrs)
Key Responsibilities:
- Lead the Retail business segment, developing and executing strategies to drive growth and profitability.
- Oversee MarTech, CRM, and Loyalty initiatives to enhance customer retention and maximize customer lifetime value (CLV).
- Manage cross-functional teams including Data Analytics, Data Science, Campaign, Digital, and Customer Experience Center, fostering collaboration and innovation.
- Implement customer lifecycle management (CLM) strategies to optimize the customer journey and enhance overall customer experience.
- Utilize key metrics and analytics to measure the effectiveness of marketing campaigns and drive continuous improvement.
- Drive innovation and stay abreast of industry trends in MarTech, CRM, and Retail to identify opportunities for growth and differentiation.
What qualify's you for the role:
- Proven experience in MarTech, CRM, and Loyalty management, preferably in a retail or consumer-focused environment.
- Strong leadership skills with the ability to inspire and motivate cross-functional teams.
- Expertise in customer retention strategies and customer lifecycle management.
- Proficiency in utilizing data analytics and insights to drive marketing decisions and optimize customer experiences.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders.
- Strategic thinker with a results-driven mindset and the ability to thrive in a fast-paced environment.
