Senior Executive - Talent Acquisition at Hamilton Houseware Pvt Ltd
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Hamilton Houseware - Product Manager (4-7 yrs)
- Job Description :
Responsible for the product success both at a top line and profitability by positioning the product and marketing it efficiently
KEY RESPONSIBILITIES :
Product Development :
- Overall responsibility of the product both in terms of financial success as well as customer satisfaction
- Define and develop the product characteristics and elements from a customer stand point.
- Packaging of the product and its look and feel and innovative ways to present it
- Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it.
- Competitive analysis and market segmentation. Taking steps to correctly segment the product
- Developing trade schemes and other marketing initiatives and sales activation programs
- ATL and BTL activities to get the product to masses
- Monitor, analyze, and evaluate market trends, consumer / customer behavior, and competitor activity to identify new opportunities for the brands.
- Understand market research need for the brands and execute a market research road map. Ensure market research done is utilized meaningfully to achieve business objectives.
- Taking care of Production plan and timely executions of shipments
- Quality control
Brand Management and Marketing
- Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required.
- Manage external and internal constituents like advt agencies, research etc
- Monitor and recommend action for brand profitability.
- Ensure that the marketing support budgets are effectively utilized and appropriately accounted for the relevant group of brands.
COMPETENCIES :
- Product orientation and product understanding including conceptualization. Need less of a sales guy and more of a product person
- Skills in conceptualization and customer understanding
- Networks with agencies and external parties
- Ability to execute plans effectively
- Ownership and cost orientation
- Possess drive, motivation and acute attention to detail
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