GyanDhan is seeking a Digital Marketing Executive - Paid Marketing to join our team, bringing with them a strong technical and strategic approach to our digital marketing team. You will be responsible for technical & strategic implementation of Paid marketing Campaigns on various platforms like Google, Facebook, YouTube, and Quora, driving exceptional performance and results. This role requires a strong analytical and data-focused mindset and the drive to challenge the status quo.

Office Location- Saket, New Delhi

Job Type- Full-Time (Work from Office)

Office Timings- 10 AM to 7 PM

About The Company : 

India's first education financing marketplace, GyanDhan is on a mission to equalize and expand access to education. Providing end-to-end education loan assistance, GyanDhan is a digital-first company that seeks to revolutionize education financing in India.

GyanDhan was started in 2016 by two IIT alumni- Ankit Mehra and Jainesh Sinha. Since its inception, GyanDhan has disbursed over INR 1200 crores in education loans. GyanDhan has recently ventured into the domestic segment offering interest-free loans for school fees, college fees, and upskilling courses. The Company has partnered with more than 400 institutes in India to date.

Website: www.gyandhan.com

Responsibilities :

- Creating, developing & implementing effective paid search strategies

- Executing & optimizing many PPC campaigns simultaneously

- Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing)

- Targeting selected audiences through researching keywords

- Managing campaign budgets & adjusting bids to optimize the ROI

- Tracking daily, weekly & monthly KPI's to identify opportunities for improvement

- Reporting KPI's to management on a regular basis through various dashboards

- Producing engaging, clear & concise copy for campaigns

- Ensuring that campaigns are aligned across multiple channels

- Building and strengthening key relationships across PPC ad platforms and various vendors

- Reducing the risk of click fraud

- Staying current with PPC & SEM trends and techniques

Requirements:

- Minimum of 2 years of experience as a PPC Manager or Digital Marketing Specialist

- Strong analytical skills and dashboard creation

- Understanding of digital marketing concepts and Search Engine Marketing

- Experience with multiple platforms, e.g., AdWords, Facebook, Quora, YouTube

- Working knowledge of Google Analytics or similar analytical tools

- Excellent communication, both verbal and written

- Analytically minded and strong in arithmetic

- AdWords certification is an advantage but not essential

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.