At GyanDhan, we believe remarkable talent, enthusiasm, and creative thinking add up to great work. We- re looking for a creative thinker with excellent writing and research skills to help us elevate that work as our full-time, in-house copywriter. As a member of the content team, our copywriter will write and edit copy for a variety of projects (including print, web, video, and social media), working closely with the accounts and design teams to brainstorm ideas, create concepts, and develop messaging. Thorough research and interviews will be required to understand the finance industry, products/services, branding, and marketing goals. The most successful copywriter will be a quick learner with a versatile writing style.

Role Objectives :

- Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action

- Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand

- Maintain up-to-date knowledge of communication and industry trends

- Stay updated on appropriate style guidelines and brand voice for consistency in messaging

- Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times

Daily and Monthly Responsibilities :

- Interpret creative briefs to develop and produce creative concepts through execution on assigned brands

- Research and understand the target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings

- Write original copy and edit content for a range of corporate marketing and communications materials

- Revise copy based on feedback/direction

Skills and Qualifications :

- Bachelor's degree in journalism, English, communications, or related discipline

- Minimum 2-5 years professional copywriting experience with solid portfolio of work

- Exceptional writing and research skill

- Ability to work independently and with a team to meet deadlines

- Excellent organizational skill and multitasking ability

- Social media or content marketing experience a plus

- Proofreading experience and familiarity with standard style guides a plus

- Experience working with content management systems, WordPress, etc.

- A keen eye for detail and appreciation of great design

- Reports To- Content Strategist

About GyanDhan

India's first education financing marketplace, GyanDhan is on a mission to equalize and expand access to education. Providing end-to-end education loan assistance, GyanDhan is a digital-first company that seeks to revolutionize education financing in India.

GyanDhan was started in 2016 by two IIT alumni- Ankit Mehra and Jainesh Sinha. Since its inception, GyanDhan has disbursed over INR 1200 crores in education loans. GyanDhan has recently ventured into the domestic segment offering interest-free loans for school fees, college fees, and upskilling courses. The Company has partnered with more than 400 institutes in India to date.

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