Position Overview : The Manager, Paid Social Campaigns will work 100% remotely and will directly manage the day-to-day implementation, testing, analyzing and optimization of large-scale national acquisition and lead generation campaigns across a variety of social media platforms. Additionally, you will have a firm grasp on measuring data, understanding the tactical execution process as well as the technology and tools used to guide your team to make it happen.

Responsibilities :

- Execute the day-to-day implementation of growth strategies across online paid media channels including Facebook, Instagram, TikTok etc., partnering across the organization to generate new demand, drive thousands of leads, and convert new subscribers

- Working alongside the Director of Demand Generation, assist with the development and execution of demand generation and remarketing campaigns with goals to increase customer acquisition and lower cost

- Deliver results to clear KPIs

- Manage media budgets with a minimum $150k/month spend and build reporting dashboards to provide details into performance analysis

- Analyze campaign results, report on key metrics, and optimize future campaigns based on learnings

- Work with the web development and UX teams on web page and campaign optimization

Requirements for consideration :

- 4+ years of experience managing the day-to-day implementation of digital lead generation and paid media programs across Facebook, Instagram and other social media platforms

- Must have relevant experience within the last 2-3 years managing paid social budgets with a minimum $150k/month spend per platform and generating thousands of leads per month.

- Must have expert technical knowledge and relevant implementation experience within the last 2-3 years being hands-on working within platforms setting up campaigns using Facebook Ads, Facebook Ads Manager, etc.

- Strong working knowledge of using Google Tag Manager in setting up campaigns; Conversion rate optimization (CRO) and A/B testing required

- Must possess hands-on experience using Google Analytics; Must be comfortable analyzing large data sets, have expert level MS Excel skills, and be able to effectively communicate findings

- Must be highly analytical and a natural problem solver. Must be able to combine qualitative and quantitative data to extract actionable insights from lead generation efforts and adjust campaigns accordingly.

- Strong working knowledge of working with ad servers, tagging, conversion tracking, and audience syndication

Additional helpful skills :

- 3rd Party campaign management and optimization services a plus

- Salesforce experience a plus

- Paid search experience a plus

- Supermetrics, YouTube Ads, Quora Ads, Taboola/Outbrain, etc. is a plus.

- Experience using various online tools to manage projects (ie. Salesforce, Monday, G-Suite, Excel, Jira)

- Experience in the education sector and/or knowledge of OPM is helpful.

- Familiarity with heat maps software (ie. Hotjar, Clicktale, etc) helpful

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