Job Title : Demand Generation/Growth Manager

Job Description :

- As a Demand Generation/Growth Manager, you will be responsible for launching new categories and driving growth for our clients. You should have experience working at high-growth chasing companies and owning demand generation for specific categories from scratch.

Responsibilities :

- Identify new market opportunities and develop a go-to-market strategy for launching new categories

- Define the total addressable market (TAM) for each category and prioritize based on potential impact and feasibility

- Develop a demand generation plan for each category, including tactics such as content marketing, paid advertising, email marketing, and social media

- Execute on the demand generation plan and track key metrics such as lead generation, conversion rates, and ROI

- Work closely with the sales team to bring in the first few customers and refine the sales process

- Continuously test and optimize demand generation tactics to improve performance and scalability

- Stay up-to-date on industry trends and best practices in demand generation and growth marketing

- Collaborate with other teams (e.g., product, marketing, customer success) to ensure alignment on goals and messaging

Requirements :

- 2-3+ years of experience in demand generation or growth marketing, with a track record of driving measurable results

- Experience launching new categories and owning demand generation from scratch

- Strong analytical skills and experience with data-driven decision making

- Experience with marketing automation and CRM tools, such as HubSpot

- Excellent communication skills and ability to collaborate with cross-functional teams

- Passion for staying up-to-date on the latest trends and best practices in demand generation and growth marketing

- Bachelor's degree in engineering, marketing, business, or a related field

Soft requirements :

- Willing to work in a Startup culture

- Flexible with the work hours (it could be less on certain days/daunting on other days)

- Proactive and motivated enough to achieve something substantial in life.

- Willing to roll up the sleeves, take ownership, and solve problems.

Employment Type : Full-time

Work days : 5 days a week

Location : Gurgaon

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