Manager at Growthtrack Info Tech Pvt Ltd
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Growthtrack - Search Engine Marketing Expert (4-8 yrs)
Job Description
We, GrowthTrack Info Tech Pvt. Ltd., base at Sector-3 in Noida, are looking for the SEM professionals well-versed with the different search engine marketing strategies to derive exciting results. Our service portfolio includes rendering the end-to-end marketing services to academic establishments.
Key Responsibilities
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
Requirements
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
Note- Past experience in education industry is preferable.
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