Research Associate at Anzaa Consultants
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Growth/Performance Marketing Manager - eCommerce (3-15 yrs)
Key Responsibilities:
- Strategic Planning:
- Develop and execute yearly strategies to drive awareness and sales
- Collaborate with Category, Marketing, and Design teams for media and promotion planning.
- Campaign Management:
- Set up and manage Google and Meta campaigns for various objectives, including:
- Prospecting for new Outerwear categories.
- Retargeting for cross-promotion and audience segmentation.
- Ad Strategy Design:
- Create ad strategies to maximize ROAS and achieve business objectives.
- Implement campaigns focused on increasing customer lifetime value (LTV).
- Data-Driven Approach:
- Leverage strong analytical skills to monitor campaign performance and refine strategies.
- Drive customer behavior insights to enhance engagement and shopping intent.
Must Have:
- MBA with 3-5 years of experience (preferably in e-commerce or apparel industries).
- Hands-on experience with Google Ads and Meta Ads campaign management, including advanced tools like : Facebook Ads Manager, Google Ads Editor and Google Analytics and Tag Manager.
- Knowledge of KPIs like CAC, ROAS, LTV, CTR, and conversion rates.
- Awareness of emerging trends in e-commerce marketing and willingness to adopt new technologies or approaches.
- Strong verbal and written communication to convey strategy and performance to stakeholders.
