Recruiter at Dotflick Solutions
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Growth Marketer - IT (3-18 yrs)
Job : Growth Marketer
Industry Type : Marketing
Department : Customer Success, Service & Operations
Employment Type : Full Time
Location : WFO/ WFH
Job description :
- Data Analysis and Research : Customer Research : Conducting research to understand the target audience, their behaviors, preferences, and pain points
- Market Analysis : Analyzing market trends and competition to identify opportunities and gaps in the market
- Data Analysis : Utilizing data analytics tools to collect, analyze, and interpret data related to customer behavior, website traffic, conversion rates, and other relevant metrics
- Strategy Development : Growth Hacking : Identifying creative and unconventional strategies to rapidly acquire customers and increase user engagement
- Funnel Optimization : Analyzing and optimizing various stages of the sales and marketing funnel to improve conversion rates
- A/B Testing : Planning and conducting A/B tests to refine marketing strategies, email campaigns, website design, and other elements to achieve better results
- Content and Campaign Creation : Content Marketing : Creating and managing content that attracts and engages the target audience
- This includes blog posts, articles, videos, and other types of content
- Email Marketing : Designing and executing email campaigns, including drip email sequences, to nurture leads and retain customers
- User Acquisition : Paid Advertising: Running and optimizing paid advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and other advertising networks
- SEO : Implementing search engine optimization strategies to improve organic search rankings and drive organic traffic
- Referral and Affiliate Programs : Creating programs that incentivize customers or partners to refer others to the business
- Product and UX Optimization : Product-Market Fit : Working with product teams to ensure that the product or service meets the needs of the target market
- User Experience (UX) Optimization : Improving the user experience of websites and applications to increase user engagement and retention
