Growth Manager - Marketing - Cryptocurrency (2-5 yrs)
Responsibilities :
- Use data to understand various components and drivers of business growth, both organic and inorganic, and identify growth opportunities.
- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing on funnel enhancements to drive impact.
- Establish key marketing partnerships to reach new customer segments at scale.
- Work with Product and Tech teams to develop and launch innovative marketing ideas in short TAT.
- Partner with design, product, tech & ops to optimize our conversion funnels.
- Suggest and develop new campaigns across multiple channels.
- Own and develop marketing growth channels, user referral program, promocodes, user rewards, etc..
Requirements :
- 2-5+ years of experience in growth or performance marketing roles, ideally at a fast-growing organization in Crypto, finance, banking, financial market.
- Interest in experimenting and growing new channels.
- Structured thinking and analytical capability to build the case and evaluate their ideas backed by data.
- Excellent communication(Verbal and written), Teamwork and interpersonal skills.
- Highly innovative, out of the box thinking.
- Having experience of working in a financial services company/client is a plus.
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