Human Resource Manager at myNachiketa
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Growth Manager - D2C Marketing (0-3 yrs)
Growth Manager - D2C
We are looking for a self-motivated and enterprising candidate to join our organization. This role will be one of a kind and focused on devising creative ways backed by technology to improve the overall growth of our e-commerce business through strategic and effective use of different platforms. This person will be responsible for increasing the presence of myNachiketa and its users through performance marketing on platforms like Meta, Amazon, YouTube, Google, etc.
This is a very good opportunity for candidates who want to get into performance marketing, growth marketing, or digital marketing. In myNachiketa, you will have an opportunity to learn and contribute in a fast-paced environment with a focus on outcomes.
Responsibilities
- Lead campaigns, reporting, and analytics across all channels and own the performance of all relevant KPIs (AOV, CAC, contribution margin, channel ROAS targets, etc.).
- Developing, executing, and managing growth strategies to drive user acquisition, retention, and revenue growth.
- Conduct market intelligence and competitive landscape mapping to look into potential Direct to - Consumer (DTC) growth opportunities
- Developing a deep understanding of customer behavior and trends.
- Define, develop, and constantly optimize campaigns to meet the goals and KPIs by developing A/B Testing strategies, landing pages & pricing strategies
- Partner with the internal team to drive content optimization, video creation, etc.
- Creating promotional offers/ promotions to drive customer acquisition and improve AOV
What we are looking for
- Masters or Bachelors degree with 0-3 years of experience.
- Clear communication, analytical and quantitatively inclined
- Creativity and thinking out of the box
- High motivation and ability to work independently
- Deep interest in growing products from scratch in a fast-paced environment
- Experience in growth hacking performance marketing is a plus
What's in it for you
- Work directly with founders and a small team driven by a mission
- Access to startup sessions on marketing, sales, and product at Change Engine.
- Access to courses for skill enhancement
- Stepping stone to enter the startup ecosystem
