Freelance Recruiter at Freelance
Views:32 Applications:19 Rec. Actions:Recruiter Actions:4
Growth Lead - Marketing - Healthcare/Medical/Hospital/Cosmetics (3-6 yrs)
- We are looking for a Growth Lead with proven experience in optimizing paid and organic channels to hit growth targets with high ROI.
- If you're ready to roll up your sleeves to build strategy and execute end-to-end paid campaigns across both the health products and services and have a track record of analyzing data deeply to understand customer insights and use that to improve conversion rates across various funnels.
Requirements :
- Manage end-to-end paid campaigns across SEM, Facebook and other channels
- Track detailed campaign and channel-level cost of acquisition and ensure effective CPLs and returns
- Closely monitor Google search ads at minute keyword and demographic level
- Use Web analytics tools like Google Analytics, WebTrends to get deeper insights on traffic and acquisition trends.
- Monitor SEM and SEO health via Google Analytics, search console and other reporting tools.
- Go deep into our CRM system to evaluate lead quality, conversion rates and other customer insights to inform paid marketing strategy
- Develop, plan, and implement new campaigns based on customer insights and data
- Measure and implement ways to improve performance of end-to-end acquisition funnel, including creatives, messaging and landing pages
- Plan and manage budgets for digital marketing
- Work closely with the Search Engine Optimization (SEO) team and run experiments in other channels to engage customers and improve paid marketing ROI, eg. email marketing
- Stay on top of marketing trends, competitor analyses and keep strategies up-to-date
Qualifications :
- 3+ years experience with digital marketing and organic acquisition with consumer-focused (B2C) brands.
- 2+ years of growth marketing experience with a focus on analytics at a B2C tech startup
- Bachelor's degree in Marketing, Information Technology or relevant field.
- Prior experience with B2C healthcare services, supplements, or women's products preferred.
- Exceptional knowledge of digital marketing and SEO platforms like Facebook ads manager, Google AdWords, SEMrush, Google Analytics
- Experience measuring marketing KPIs, building dashboards and hitting ambitious growth goals
- Familiarity with CRM tools and how to link them to paid channels for customer insights
- Highly data-driven with ability to adapt and experiment with new data & channels quickly
- Excellent verbal and written communication skills.
- Self-driven and willing to take initiative
Location : Mumbai preferred. Open to hybrid/remote depending on profile.
- At one of India's fastest growing healthtech companies, you will get :
- Rewarding compensation and growth opportunities at a rapidly growing VC-funded startup
- Healthcare/Medical/Hospital/Cosmetics background compulsory
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
