HR Consultant at Adept Global
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Growth Hacker - IT (3-6 yrs)
Key Responsibilities:
- Lead and create strategic framework for growth channels including paid marketing and other inorganic marketing channels by leveraging internal support & driving collaboration with the key stakeholders in product development, business &; creative support team.
- Establish product positioning, identify target audiences, and develop marketing plans with specific objectives of strengthening digital presence of our business.
- Fighting customer churn & spreading product evangelism by managing all channels of user acquisition.
- Constantly evaluating product-channel fit for growth in a goal-based setting.
- Conceptualize and optimize marketing solutions in the viewpoint of customer acquisition by advertisements & targeted campaigns on various digital channels; aligning to key business metrics in all stages. (Acquisition -Activation -Retention - Referral - Revenue)
- Curate insights from Google Analytics, Facebook Business Manager and Google Ads Manager on customer segmentation and journey. Validate optimization hypotheses through periodic A/B testing.
- Track performance KPIs across all acquisition channels to optimize ROI. Ensure benchmarks of App Installs,Total Activations, CPA are met by periodic analysis and robust plan of action.
Requirements:
- Must have an entrepreneurial mindset. Experience in growth phase startup is a mandate.
- MBA in Marketing from Tier 1 college with 0 to 2 years of experience OR Marketing professional with minimum 2 years of hands-on experience in growth / performance marketing including SEM.
- Should be able to articulate and publish communication which Indian SMEs understand.
- Proficient with Microsoft Excel, Google Sheets, Presentations etc.
- Strong data - driven approach and orientation to detail towards problems.
- Up to date with the latest trends and best practices in digital marketing.
- Basic understanding of SMEs in India will be a bonus.
Education:
- Should be able Speak and Write language Indian SMEs understand.
- Certification in - Hunger for Growth- .
- Knowledge of Beer and Spirits will be bonus.
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