Talent Acquisition Associate at Zip Infosolutions Pvt. Ltd.
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Growisto - Search Engine Optimization Professional (4-8 yrs)
About the Role:
- Search is an integral part of the online ecosystem. Search is used extensively on Google, YouTube, Amazon and other marketplaces, Social media platforms, help sections of websites and individual websites.
- Search is one of the most important reasons to which the success of Google, YouTube and Amazon can be attributed.
- For other businesses, search engine optimization (SEO) - optimizing webpages and content to rank higher on search engines such as Google, is one of the key drivers of traffic to websites.
- How your website ranks on Google is one of the most important factors for the success or failure of online portals and online businesses.
- The role is for SEO specialists or those who want to build a career in this high demand skill-set.
Responsibilities :
At Growisto, we solve complex business problems with simplified solutions enabling digital transformation. As a team, we are obsessively passionate about technology, marketing and data and see it as an opportunity for digital growth. Nothing gives us a bigger kick than boosting our client's sales and margins!
Responsibilities:
Client/Project Management:
- Lead and ensure revenue realization for the SEO vertical of Growisto.
- Understand business models of clients to create a monthly/yearly digital marketing roadmap for them
- Use project management tools to manage multiple projects efficiently
- Track and drive the progress of various projects to ensure timely delivery
- Get involved in account management and business development as a subject matter expert.
- Be up to date on industry trends, competitive landscape, and internal product/ services development efforts
- Develop solutions that address clients business and goal, while establishing a thorough understanding of clients business, brand, customers and competitive landscape to provide strategic guidance
- Establish and maintain client relationships including client communication, report delivery, project management, and strategy development
- Track and drive the progress of various projects to ensure timely delivery
- Performing risk management to minimize project risks using A/B testing
- Assembling and leading project team.
- Expertise in core SEO on-page, technical and off-page activities.
- Ensuring resource availability and allocation
- Developing a detailed project plan to monitor and track progress
Building Team:
- Lead a team of 15-20 people
- Oversee and manage several client accounts
- Work with leadership to develop strategic plans for growth of the SEO business unit
- Get involved in team building by actively participating in hiring, training, people and career management of team members
Leadership
- Leading from the front by solving challenges in various areas such as projects, clients, training, hiring, people
- Training the team and being responsible for team growth and planning personal development programs of team members.
- Work with leadership on creating a growth plan for the team.
- Develop and lead new service offerings
Personal Traits
- Curious to gain knowledge
- Committed people manager
- Transparency and high integrity
- Go-getter attitude
Qualification requirements & preferences -
- A bachelor's degree or equivalent is mandatory.
- 4 to 8 years of relevant experience in client management/project management/team handling
- Have strong team management skills with the ability to lead a team of 15-20 individuals.
- Have excellent problem-solving and analytical skills and impeccable business judgment.
- Have excellent communication and interpersonal skills, with the ability to be personable yet persistent.
- Strong project management skills including demonstrated ability to think end-to-end, manage long-term projects, and manage multiple projects simultaneously.
- Experience presenting to external stakeholders at senior levels
- On-page SEO experience (content strategy, topical authority building, content gap analysis, featured snippet analysis, and regular optimization)
- Off-page SEO experience (guest posting, HARO, digital PR and more)
- Tech SEO experience (core web vitals, rendering, coverage issue resolution, handling URL parameters, schema, page speed optimization)