SEO Content Writing : Develop high-quality, SEO-optimised content that drives organic traffic and improves search engine rankings. Conduct comprehensive keyword research to identify high-traffic, relevant keywords to improve SEO and drive organic traffic. Utilise tools such as Google Keyword Planner, SEMrush, or Ahrefs to find optimal keywords for various types of content..

Blog Writing : Create informative and engaging blog posts on topics related to immigration, providing value to our audience and establishing our authority in the industry. Understanding the intent of the article and adapting the tone of writing

Creative Ad Content : Write persuasive and impactful ad copy for various platforms, including social media, search engines, and display networks.

Social Media Post Copies : Craft compelling and shareable social media post copies that resonate with our audience and align with our brand voice.

Video Scripts and Captions : Develop engaging video scripts and captions that effectively communicate our message and enhance viewer engagement. Planning and developing content strategies that align with the goals and target audience of the business or client.

Guest Post Content : Write authoritative guest posts for industry-related websites and blogs to expand our reach and build backlinks.

GMB Reviews : Create and manage Google My Business reviews to enhance our online reputation and credibility.

YouTube SEO Content : Optimise YouTube video titles, descriptions, and tags to improve visibility and drive traffic.

- Collaborate with the marketing team to help create and maintain a content calendar. Ensure timely delivery of high-quality content aligned with marketing strategies and business goals.

- Stay updated on the latest Google algorithm changes and SEO best practices. Implement these insights to optimise content for search engine visibility and improve ranking on SERPs.

- Monitor the performance of published content using analytics tools. Report on key metrics and make recommendations for improvement based on data analysis.

- Ensure all content is free from grammatical errors, factual inaccuracies, and aligns with the brand voice and guidelines.

- Managing time effectively to complete tasks within set deadlines.

- Utilise UTM parameters to track the effectiveness of content campaigns and understand the impact of different traffic sources. Craft compelling calls-to-action (CTAs) that drive user engagement and conversions.

Qualifications:

- Bachelors in literature or English Language or Journalism

- Or Certifications in content writing, copywriting, SEO, digital marketing,

- Proven experience as a Content Writer or similar role, preferably in the immigration or related industry.

- Exceptional writing, editing, and proofreading skills.

- Strong understanding of SEO principles and best practices.

- Knowledge of immigration processes and policies is a plus

- Ability to work independently and as part of a team in a fast-paced environment.

- Ability to do extensive research for articles

- Must Have Google Algorithm Knowledge

- Proficiency in content management systems and SEO tools (e.g., WordPress, Yoast, SEMrush).

- Excellent research skills and ability to produce high-quality content on various topics.

- Creative mindset with the ability to generate innovative ideas for content.

- Proven Experience in Researching and Using Hooks in Video Scripts

- Knowledge of Social media Algorithm x content