HR Consultant at Xpert conexions
Views:249 Applications:106 Rec. Actions:Recruiter Actions:5
Group Product Manager - FMCG (7-13 yrs)
To take care of all aspects of the brand performance, plan and organise the implement brand strategy to ensure the development of the brand
- Implementation of Brand Plans
- Monitoring the performance of the brand in the market place:
- To constantly monitor the performance of brands in the market by monitoring market share, competition activity, through active interaction with Regional/Branch Sales team
- To obtain first hand feel of the brand performance in all focus markets through trade visits and interaction with trade and consumers
- Initiate consumer research wherever necessary to obtain consumer insights as an input to brand strategy.
- Brand equity building: Develop the communication strategy for brands when necessary, develop agency briefs and co-ordinate with agency on developing communication for various brands.
- Initiate pack change when necessary, writing the creative brief, co-ordinating with design agency, ensure label pre-test, manufacture liaison and label roll out.
- To constantly evolve ways to increase market share for each brand - assess the performance of such activity
- Act as matrix manager for a set of brands in a certain stipulated geographical area.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
