Essential Roles & Responsibilities :

- To enhance the strategic plans and operational marketing platform for current and new products, in order to secure and expand the market position, and move organization towards achieving its vision of most admired biotechnology organization.

- Development of strategic plans and operational marketing platforms for current and new products: to provide a scientific, medical, technical, and commercial basis for adequate positioning of the products in the market; identification of the relevant markets and target groups; development of the respective communication concepts; development of qualitative and quantitative key figures with respect to costs and revenues.

- Elaboration of the competitive environment with respect to the strategic adjustment of the products as well as their tactical marketing measures: initiation of marketing research studies; analyzing new markets and defining possible new marketing/distribution channels for current and future products

- Identification of customer needs and initiation of market orientated clinical studies to develop competitive product profiles for both current and future products

- Recognize and value team's opinion and inspire a desire to perform exceptionally

- Identify gaps in skills and behavior of team and recommend developmental plans

- Maintain and periodically update the data of key opinion leaders

- Establish active contact with KOLs for key insights into newer developments in Diabetic Care practices

- Develop strategic plans for upcoming new launches

- Initiate product specific market research project for getting in-depth understanding on the parameters appropriate of new launches.

- Keep channels of information open, to know the developments of other brands and companies in the vaccine area.

Skills/ Competencies :

1. Should have knowledge of modern marketing instruments, ability in developing and implementation of marketing strategies, ability to read and interpret financial results, presentation and excellent communication skills

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