CEO at Nextleap Advisory
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Group Head - Copy - Advertising/PR Firm (8-12 yrs)
Group Head copy (8 years)
- The Group Head copy would work closely with other creatives in the conception and production of advertising campaigns.
- Proficient in both English and Hindi, They would work across a range of media and formats, interpreting briefs to create campaigns and content for Print, Digital, tv or radio Scripts, tweets etc.
Typical responsibilities would include :
- Interpreting client briefs
- Researching clients, their competitors and the target audience
- Producing original, clear and credible ideas/messages/scripts, and presenting these to clients and colleagues
- Meeting clients and colleagues to consider advertising requirements and present ideas
- Updating and amending campaigns according to feedback
- Checking all the content being advertised for accuracy, spelling and grammar.
- oversee campaigns through the production stage to completion
- Supervise production of TVC and radio spots
The Group Head copy should:
- Be highly creative and imaginative
- Have good written and interpersonal skills
- Be proficient in both English and Hindi
- Work well in a team
- Be able to work under pressure
- Have an eye for detail
- Have an interest in, popular culture, new advertising trends and techniques.
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