Group Head/Associate Group Head - Copy

Overview :

Supports and assists in developing and maintaining the creative vision for all assigned brands. Partnering with all vertical leads/team members and manages, guides, and cultivates creative solutions by executing creative strategies. Group Head supervises mentors, and help in personal development of Senior Copywriters and Copywriters. Also shares writing responsibilities with the Copywriters and Senior Copywriters he/she supervises to help manage the day-to-day workload

Accountabilities :

- Assists Associate Creative Director/Creative Director in maintaining agency creative vision.

- Proactively researches and develops innovative options for brand tactics.

- Introduces potential promotional opportunities (i.e., internal campaigns, sales rep programs, booth draws, and new media).

- Provides detailed direction to Copywriters and Senior Copywriters.

- Conducts continuous performance reviews of direct reports.

- Ensures that the style of written or verbal communication used (presentation vs. detailing vs. copy to be read thoroughly) meets brand objective.

- Assists the ACD and peers in vendor sourcing and management. Assist ACD/AD to define and assembles all necessary content assets with the creative staff.

- Participates in client strategic meetings, war games, market research, and work plan development and is able to present ideas and creative solutions comfortably

- Works as ACC-PM on projects assigned to ensure all deliverables and deadlines are met within budget and quality.

- Works as a team member on projects assigned along with the assigned ACC - PM of the respective project to ensure all deliverables and deadlines are met within budget and quality.

- Seeks approvals from ACD/AD on all work before delivery to Account or Client.

- Participates in brainstorming for the core idea/ideation that meets client's brand objective

- Assists in developing presentation materials for existing projects and business development needs.

- Assists ACD/AD in presenting work to client.

- Collaborates with other creative staff to share learning and experience and to establish initiatives that will improve IA's creative product.

- Partners with all vertical counterparts to enhance quality, productivity, and profitability of the group's work.

- Inculcates and promote IA values in every thought and action which will contribute to overall office morale, spirit, character and work quality.

Requirements

- Must possess at least four years of experience as a copy lead (non-technical) for an ad agency or web development firm.

- Proven highly versatile writing skills. Portfolio necessary

- Ability to work in Micro Soft Word and Power Point. Basic familiarity with html.

- B.A. in Creative Writing, Communication Arts, or equivalent

If interested please apply with your updated CV ASAP.

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