Team Lead - Recruitment at Webmatrix Technologies
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Group Account Manager - Performance Media - Advertising/PR Firm (5-7 yrs)
Responsibilities:-
- Working with the client and the internal teams to understand the client's business objectives and advertising strategy.
- Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns.
- Making decisions on the best form of media for specific clients and campaigns.
- Undertaking research and analyzing data using specialist industry resources.
- Identifying target audiences and analyzing their characteristics, behavior and media habits.
- Presenting proposals, including cost schedules, to clients.
- Managing all performance & branding campaigns to clients.
- Good Analyzing skills & learning from each plan run.
Implementation: -
- Recommending the most appropriate types of media to use, as well as the most effective time spans and locations
- Getting the best rates himself & via vendors
- Build connections across media houses like Times, HT & Many more.
- Working with colleagues, other departments and media buyers either in- house or in a specialist agency
- Making and maintaining good contacts with vendors & publishing house, such as newspapers, magazines and websites.
- Managing client relationships to build respect and trust in your judgement
- Proofreading advertisement content before release
- Maintaining detailed records
- Evaluating the effectiveness of campaigns in order to inform future campaigns.
Skill sets required :
- Should have a proficiency in Ms. Office, especially Excel.
- Should have knowledge on performance campaigns and have handled big media budgets.
- Must have handled performance on Facebook/Google adwords with regards to performance.
- Should have used the various media buying tools.
- Should have handled media worth INR 10 Crores at least.
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