Executive - Human Resources at Grofers India Pvt Ltd
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Grofers - Senior Executive/Assistant Manager - Marketing (2-4 yrs)
Job Responsibilities :
- Manage all in app promotions and CRM tools (SMS/Banners/Notify, in-app merchandise etc)
- Co-ordinate between teams to get promotion inputs as per timelines
- Work closely with design to close creative requirements and meet timelines
- Stay familiar with latest technology to identify new opportunities
- Identify the right marketing metrics to track ROI on mobile marketing spends
- Drive insights and recommendations for senior management
- Ensure everything is in line with the corporate marketing strategy
- Understand TG and market segments to have targeted/personalized communication plan
What we Require :
- Hands-on experience with CRM tools, executing channels (SMS, Notifications, email, in-app merchandise)
- 2 years of experience in similar profile
- Strong knowledge of MS Office
- Familiar with mobile marketing tools (Eg: DFP)
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